Make better use of your current marketing space
Before branching out into other marketing channels, it’s best to make the most of what you already have. Retailers have been using these spaces for a long time, but the way they use them has changed considerably throughout the years. We’ll discuss how to make greater use of your curbside, window display, and product shelves. Curbside and window displays can help you increase foot traffic and improve your business image. Once customers are inside your business, optimizing your merchandising approach will increase basket size- Shamayun Miah.
Displays in windows
Depending on the amount of foot traffic you receive, changing your window display once a month or once every two weeks is an excellent practice to follow. Customers see your window display as an extension of your brand and the type of service you provide. As a result, taking the time to thoroughly consider its design will benefit your retail business.
Limited-time deals might be displayed in large, bold characters to generate a sense of urgency.
Decorating your exhibit according to the seasons and holidays will also help. It will also assist you in forming a bond with a passerby and converting her into a visitor.
It’s an important aspect of every retailer’s in-store marketing strategy. It would be to your advantage to employ attractive and simple-to-navigate stands so that customers can find what they want quickly and enjoy the process of buying at your business. However, these aren’t the only considerations to make while organizing your stuff. In a store, product placement is about much more than what looks nice or fits best in different departments- Shamayun Miah. The shopper’s eye level, elevating items stands, and display shelves are all critical considerations.
Expand your social media following
Because retail is a consumer-driven industry, it’s ideal for being promoted on social media channels to audiences who are large consumers. According to studies, 81% of individuals use social media to help them identify things, and 80% think it helps them make purchasing decisions.
Shopping ads on Google
Google accounts for roughly 40% of all shopping queries, which is a considerable number considering Amazon accounts for about 50%. You should aim to incorporate Google shopping advertising into your retail sales strategy because they are a very efficient way to promote sales online.
Google shopping ads appear above search results and are the first thing that a user notices. They account for 85% of all clicks on Google advertisements and retail efforts. This might be a wonderful advertising technique for your retail store if you want to increase interaction.