So, what are they doing differently, and how are they combining several channels to create such effective marketing campaigns?
Read on to learn about some innovative methods merchants are driving sales with marketing, as well as real-life examples you can learn from and use as inspiration for your next campaign. Integrating client data from in-store with data from online and offline channels
Some merchants have discovered that their in-store customers use mobile devices to check reviews, hunt for more sizes and stock, and peruse products throughout the brick-and-mortar shopping experience.
To take advantage of this, they’re making it easier for mobile-savvy customers to share in-store information across channels and devices and then exploit that data through targeted marketing initiatives- Shamayun Miah.
Making use of user-generated content
Other shops are allowing customers to create branded content through in-store interactions, and then putting that content to use. They’re developing marketing materials that feel more organic as a result of this, and they’re leveraging the sharing component of social media to increase their reach much beyond what internal efforts could achieve.
Using data to personalize experiences across platforms
When it comes to using data acquired across numerous client touchpoints to create more targeted future experiences, some marketers have found out how to implement systems that enable them to do so. They can more efficiently cross-sell and upsell based on robust customer profiles this way- Shamayun Miah.
Using location data to create a variety of purchasing options
Rather than competing with one another in-store or online, some retailers are making it easier for customers to shop in the way that suits them best. What exactly are they doing to do this? Based on the shopper’s location data, they’re displaying the nearest retail location alongside the mobile shopping experience.
To boost in-store purchases, send out email promos
Certain businesses employ a printable offer that can be redeemed for an in-store purchase to improve sales. It’s hardly a groundbreaking idea, but it’s assisting retailers who don’t offer online checkout in improving their email marketing ROI (think restaurants, automotive repair shops, etc).
Because not all marketing approaches will work for you, it’s critical to experiment and be creative when it comes to using or combining different marketing tactics with a personal touch to assist your retail shop to acquire awareness, recognition, and, eventually, profits.